CCBR’s focus is on actions which kill unborn human beings. CCBR aims to make these actions unthinkable in society. Societal misperception of the unborn has lead to widespread acceptance of activities, such as abortion and embryonic stem cell research, which treat the unborn as commodities rather than as human beings. This particular group is endangered in a way few other groups are.

In order to change this misperception, there must be a concentrated focus on injustices directed towards the unborn. There are many injustices directed towards born people as well, but CCBR’s limited focus can be compared to that of organizations which combat cancer to the exclusion of other diseases: in order to find a cure, these organizations must devote all of their resources and refine their expertise on cancer even though there are other life-threatening diseases such as AIDS. As Frederick the Great said, “He who defends everything defends nothing.”

CCBR responds to attacks on the unborn through education that relies on imagery which reveals the humanity of the unborn child and the inhumane nature of abortion. We further reach people through apologetics, which provides logical reasons for protecting the unborn. Combined, these approaches change how people feel and think about abortion, which is a precursor to changing how they behave towards it.